Your Rhythm. Your Voice. Your Marketing.
A place for founders who want their marketing to feel alive
I help founders escape the productivity trap and reconnect to the creative heartbeat of their business.
HI, I’M ANNA-LOUISE
After 6+ years in marketing, from eCommerce brands in the UK and EU to scaling startups at speed - I’ve seen too many founders burn out on content churn, rigid frameworks, and strategies that don’t fit their life.
My method, The Founder’s Way, is marketing that moves with you. It’s rooted in rhythm, curiosity, and human connection - not performative pressure.
THE PHILOSOPHYThe Founder’s Way is a way of working that blurs the seams between life and business , where your days feed your ideas, and your marketing feels alive again.
It’s not about doing less. It’s about doing it differently:
Business that moves with your energy, not against it.
Marketing rooted in rhythm, not rigid plans.
Growth through connection, not constant output.
I’m not here to help you churn out content. I’m here to help you build something felt.
A business you want to be in.
One that reflects your voice, your values, and the real world you live in.
Whether it’s a newsletter that sounds like you, an IRL founder table that sparks your next collaboration, or a morning walk that turns into your best marketing idea.
The Founder’s Way proves that meaningful growth doesn’t mean disconnection.
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *
‘My new collection of Christmas Cards SOLD OUT’
“I am so grateful to have been one of the first people to complete ‘The Founder’s Way’.
I’m an artist and wanted to help boost my sales of new products and upscale my engagement with customers on social media.
Anna-Louise helped me create a realistic plan, with regular check-ins and inspiration, whilst also holding me accountable week-to-week. Her support and guidance really spurred me on, helping me to become more proactive and confident with my online profile and setting up a newsletter.
My new collection of Christmas Cards SOLD-OUT (!) and I had one of the most successful festive periods to date.
Anna-Louise is professional, consistent and hardworking, and I would highly recommend her to anyone who needs that push to enter the next step with their business.”
@annabelkennedyartwork
Human-First Marketing Audit
CUSTOM STEP-BY-STEP MARKETING PLAN
The Human-First Marketing Audit uncovers what’s really getting in your way, maps a founder-friendly publishing rhythm, and leaves you with a clear, step-by-step plan you can start immediately.
1:1 CREATIVE RESET
The Founder’s Way is my 1:1 done-with-you offer that helps you implement your custom marketing plan over 8 weeks.
The Founder’s Table
BRISTOL SEASONAL DINING EXPERIENCE
Over the space of a year, a small, intentional group of founders will meet in Bristol to share the weight of the world and the excitement of business together over delicious food.
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING
The Founder’s Way Newsletter
A fortnightly newsletter helping founder-led businesses apply human-first principles in practical, grounded ways.
FREE
THE FOUNDER’S LAB
1 a month, 7 spaces, live custom feedback
Don’t see what you’re after? Drop me a note to explain.
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *
YOUR RHYTHM * YOUR VOICE * YOUR MARKETING *