Links — Anna-Louise | The Founder’s Marketing Guide

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Human-First Marketing Audit

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When the bluebells commandeered Dartmoor 💜

Over the past few years, there has been a clear shift from hustle culture to a more human-centred approach.

Founders are increasingly done with scarcity tactics, which has left many brands relying on outdated approaches and becoming out of touch.

W

This morning I ambled down the river, camera in hand, to this delicious spot.

Headphones came out.

Phone went on silent.

And my mental inbox switched off.

What a blissful way to start the day.

What I’ll never tell you to do in your Audit:

1. Create face-to-video content (if you don’t enjoy it).
2. Post a generic number of times a week.
3. Send a lengthy newsletter ‘just cos’.
4. Spend more money on your website,

A year ago, I would have found absolutely ANYTHING else to work on rather than write long-form. Now, I actually enjoy it, untangling my muddled thoughts and recent conversations into my newsletter, The Founder’s Way.

Sticking with it consiste

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