The Founder’s Way: A Creative Marketing Reset
For the founder overwhelmed by conflicting marketing advice
Over 3 Months 1:1 we’ll throw out the rule book and apply human-first marketing strategies based around your rhythm to achieve a deeper connection with your audience and yourself.Launching 1st July
Done-with-you creative reset, where we bring your custom marketing strategy to life.
You’ve felt it before…
The
The Founder’s Way is a way of working that blurs the seams between life and business — where your days feed your ideas, and your marketing feels alive again.
Movement
It’s not about doing less. It’s about doing it differently:
I’m not here to help you churn out content. I’m here to help you build something felt. A business you want to be in. One that reflects your voice, your values, and the real world you live in.
Business that moves with your energy, not against it.
Marketing rooted in rhythm, not rigid plans.
Growth through connection, not constant output.
“My new collection of Christmas Cards
SOLD OUT”
“I am so grateful to have been one of the first people to complete ‘The Founder’s Way’. I am an artist and wanted to help boost my sales of new products and upscale my engagement with customers on social media.
Anna-Louise helped me create a realistic plan, with regular check-ins and inspiration, whilst also holding me accountable week-to-week. Her support and guidance really spurred me on, helping me to become more proactive and confident with my online profile and setting up a newsletter.
My new collection of Christmas Cards SOLD-OUT (!) and I had one of the most successful festive periods to date. Anna-Louise is professional, consistent and hardworking, and I would highly recommend her to anyone who needs that push to enter the next step with their business.”
Annabel Kennedy, @annabelkennedyartwork
The Founder’s Way Method:
The 3 Month Creative Reset:
01.
Reset
(Unblock & Reframe)
We’ll start by conducting the Human-First Marketing Audit which involves taking an in-depth look at your primary social channel, website and newsletter.
This will provide the insight needed to present you with a step-by-step strategic marketing plan that prioritises resonance over reach.
02.
Next, we’ll map your natural energy and lifestyle patterns to create a marketing rhythm that allows you to apply the step-by-step plan in a sustainable, but efficient, way (whilst protecting your sanity)!
Forget rigid content calendars — instead, you’ll get a flexible, repeatable structure that bends with your life.
We’ll build out workflows and tools that reduce friction and turns ‘marketing tasks’ into a creative, and most importantly, an enjoyable practice.
Outcome: You have a sustainable marketing rhythm you can stick to without burning out (or zoning out).Rhythm
(Build Systems That Fit Your Life)
03.
Connection (Creativity & Resonance)
Finally, we’ll bring the spark back into your marketing.
You’ll learn how to inject personality, through your founder voice and creative style, into everything you create. This combination means your marketing will stand out as it is uniquely yours - there is no way ai could have come up with it.
We’ll action the step-by-step plan as well as exploring additional human-first marketing strategies you can apply once our time together comes to and end.
Outcome: Your marketing feels alive again, and starts working because it’s rooted in resonance.
A three-pronged, focussed approach
The initial Human-First Marketing Audit focusses on three key channels, together, they create a cohesive content eco-system.01
Primary
Social Account
Where you want to
be most present.
02
Newsletter
The channel you own,
away from algorithms.
03
Website
Where all marketing
efforts lead to.
The 5 Principles of a Human-First Business
These principles underpin all my work, ensuring I always deliver.
THE APPROACH.
THE APPROACH.
The Problem isn’t you:
Why most marketing feels wrong
My Approach:
Marketing that starts with you.
Instead of chasing trends, we’ll map your rhythm, reclaim your energy, and build connections that last. It’s not about doing more — it’s about doing what matters, in a way that feels alive.Typical Approach:
Marketing that starts with algorithms.
The push to post more, do more, and follow someone else’s playbook — leaving you drained, second-guessing, and stuck on the content hamster wheel.“Anna is brilliant to work with. She is full of innovative ideas and really understands how to get traction to grow brands. She has been absolutely fundamental in launching Hustl and increasing our new business. I highly recommend her.”
Paul Bennett, CEO & Co-founder
What happens inside?
Over 6 weeks
together we’ll:
Explore different
marketing methods
Try emails, newsletters, lead magnets, blogs, or in-person events and find the formats that actually light you up.Help you share
without fear
Discover ways to put yourself out there that feel exciting, natural and true to youReconnect you with
your audience
Build deeper, more meaningful connections instead of chasing reach or empty numbers.Build marketing
confidence
Turn your ideas into anchor content, articles, newsletters
or guides that you’re proud to publish and share.The Founder's Way Includes:
What’s included?
Human-First Audit
free!
01.
After our 90 min call you will receive your custom step-by-step marketing plan centred around your primary social channel, newsletter and website.
*Everything mentioned in the ‘Human-First Marketing Audit’ is included.
02.
Weekly Feedback
Personalised coaching and strategy designed for your business.
Due to the nature of this creative reset, the format of this feedback will depend on your preference.03.
Message Feedback
I’ll review your copy, content, or campaigns and help you shape them so they resonate with your audience.04.
Momentum Support
Between calls, you’ll have accountability and encouragement to keep moving forward. No more stalling, no more stuck in drafts.05.
The Founder’s Way Paper Trail
A high-value document that captures everything we cover together so you can continue to apply the strategies I recommend once we finish our time together.
“Anna was fantastic to work with, her knowledge and experience in marketing is outstanding! She came into our team full of ideas and brought structure to the business. Anna set us up with an email marketing campaign which has been a huge resource for our customers!”
Samantha Hamlin, CEO at
For The Founder’s
Hi, I’m Anna-Louise
I help founders escape the productivity trap
We’re told the answer is always more — more posting, more platforms, more hacks. But doing more isn’t the answer. The real shift is building a business that fuels you instead of draining you.
The Founder’s Way
is for you if:
✓ You’ve built something solid with your website, systems, and sales, but you’ve plateaued and know the next phase needs a different approach to growth
✓ You want to be invited into podcasts, collaborations, and partnerships, and you know that happens when your voice and perspective feel unmistakably yours.
✓ You’re tired of hearing confident people say completely different things, and you want a strategy that finally feels aligned instead of borrowed.
✓ You can sense burnout creeping in from constantly trying to keep up, and you’re craving a calmer, smarter way to market your business.
✓ You feel like you’re doing everything and second-guessing every move, and you want the relief of knowing your energy is going into the things that will move the needle.
✓ You care about building something sustainable, and you want a way of working that supports your nervous system as much as your numbers.
The
Interest List
Keep up with all launch updates, have first refusal and get the best price!
Still unsure if this is for you?
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There will be a discount code in your emails you can use to deduct £450 from The Founder’s Way.
Please note, you have 3 months to use the code, otherwise the step-by-step plan will be out of date and I will need to do it again.
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All your interactions will be with myself, Anna-Louise.
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Yes, at checkout you will see the option to pay in 3 or 2 instalments (as well as in full).