New Page — Anna-Louise | The Founder’s Marketing Guide

The Founder's Way Interest List

Human-First Marketing Audit

Over the past few years, there has been a clear shift from hustle culture to a more human-centred approach.

Founders are increasingly done with scarcity tactics, which has left many brands relying on outdated approaches and becoming out of touch.

W

I will go as far as to say that I believe testimonials are one of the most powerful tools we can leverage, but they’re regularly underused.

Often becoming an afterthought at a certain stage of business. Not because they don’t matter, bu

This morning I ambled down the river, camera in hand, to this delicious spot.

Headphones came out.

Phone went on silent.

And my mental inbox switched off.

What a blissful way to start the day.

What I’ll never tell you to do in your Audit:

1. Create face-to-video content (if you don’t enjoy it).
2. Post a generic number of times a week.
3. Send a lengthy newsletter ‘just cos’.
4. Spend more money on your website,

HUMAN-FIRST AUDIT

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