How to grow your business around a philosophy, not a niche
Finding your voice is a practice
Finding your voice appears gradually through creating daily.
That might look like morning pages, journaling at the end of the day, jotting down thoughts in your Notes app, or writing without pressuring yourself to make it long-form or “useful.”
Finding my voice took me about 10 months, most of last year. I was busy digging deep, working with experts, writing, and creating.
Although this meant I didn’t make the income I desired, I know it’s set me up in the best place for 2026. So creating these prompts is my first step in helping you achieve that same level of alignment.
Clarity doesn’t just come from voice
The other component that has massively helped me gain clarity around how I create content and show up is being clear on the philosophy I’m growing my business around.
The rules have changed
I’ve never seen so many bios stuffed with the words “building a portfolio career”, and it makes sense. We are multi-dimensional humans with multiple interests, lived experiences, and opportunities at our fingertips. Why shouldn’t we go after them all, if that’s what we want and have the capacity for?
Scroll back a couple of years on coaches’ and gurus’ social feeds and they were all preaching one thing: niche. At the time, it was thought people wanted an expert for each of their interests or needs, and that it helped the algorithm understand who to serve your content to.
But let’s face it, the game has drastically changed.
The algorithm changes every day, and there have never been more people fighting for attention on social platforms.
And that is where really nailing your voice and your philosophy helps you stand out.
You already have a philosophy
I think a lot of people get overwhelmed by the word “philosophy”, it’s an intimidating word.
But what if we stopped thinking about philosophy as something abstract and started treating it as something much more human.
Because in reality, philosophy (or POV) isn’t something you adopt, it’s what you’re already living.
Every founder has one, whether you’ve identified it or not. It shows up in how you make decisions, what you prioritise, what you protect, what you refuse to do, and the kind of work you put into the world.
Everything you say or do is a concrete expression of what you believe.
But being clear on what it is so you can hone in on growing your business around it is tough.
My philosophy: The Founder’s Way
I thought it would be helpful to share my own business philosophy, The Founder’s Way, and break it down so you have something you can apply to your own business.
I’ll take this opportunity to say that I didn’t sit at home and conjure this up alone. Identifying your own beliefs is hard, because you are them. It often isn’t until you speak with someone who has a different point of view that they start to reveal themselves. So I worked closely with Emma from The Wild Ones to unearth my truths, and it worked.
The Founder’s Way
The Founder’s Way is a way of working that blurs the seams between life and business, where your days feed your ideas, and your marketing feels alive again.
It’s not about doing less. It’s about doing it differently.
- Business that moves with your energy, not against it.
- Marketing rooted in rhythm, not rigid plans.
- Growth through connection, not constant output.
I’m not here to help you churn out content. I’m here to help you build something felt.
A business you want to be in.
One that reflects your voice, your values, and the real world you live in.
The Founder’s Way proves that meaningful growth doesn’t mean disconnection.
What it’s really built on
1. How I want my work to feel
(Business that moves with your energy, not against it)
Because I want to be in charge of my days. I want my work to be able to travel with me and be flexible as I explore the world and experience life curveballs.
2. What I’m opting out of
(Rigid plans. Constant output. Burnout-as-a-strategy)
Nervous system regulation is key for me. I went through a lot in 2025 and I know to stay on top of things in 2026 I need to put my mental and physical health first, otherwise I can’t show up how I want.
3. What I’m protecting
(A business you want to be in)
A philosophy isn’t aspirational, it’s protective.
4. How I believe growth actually happens
(I’m here to help you build something felt)
My goal is resonance. There’s no point reaching 1000 people if none of them connect with what I’m building. So finding ways to share my beliefs and create that emotional connection is key.
5. Who this way of working is for
(A business that reflects your voice, values, and real life)
Because I am my business and I want it to stay like that.
If there’s one thing I want you to take from this, it’s that you don’t need to invent a philosophy. You need to notice the one you’re already living.
Your voice is how that philosophy becomes visible. In your words, your stories, your boundaries, your way of seeing things. Together, they’re what make your business feel like yours.
If you are still feeling stuck and need some help identifying your voice, philosophy and how to apply that to your marketing, then my Human-First Marketing Audit could be just the thing.
